3 Comments

Great post! This reminds me of the core message from "To Sell is Human" by Daniel Pink. People wince at the idea of selling, but we're all in sales, whether we embrace it or not. Moving others to share our perspective is crucial in engineering, customer success, technical selling, friendship, and more.

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totally agree -- we're all in sales!! i spend my day selling and i've learned how to be better at it over time

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I've never read the book, but the philosophy sounds right to me. Another way to think about it is we're all in the business of persuasion. Less baggage attached to that term.

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